Local SEO tips are a dime a dozen. The reason is that most businesses don’t apply them consistently and therefore give them a bad reputation. That means that good tips often sound like bad tips just because so many people screw up their implementation. Not always the truth, but more so than most SEO professionals care to admit.
Local SEO Tips
This article lays out 25 basic SEO tips for local businesses to stay ahead of the curve. These tips are, in most cases, quite simple. Notions like good content is better than bad content shouldn’t be the breakthroughs they usually are. Nonetheless, here we are tossing some basic ideas to the wall and hoping them stick. Remember this—your business’ success rests in your own hands. Being aware of any advantage possible is a good thing. Trust me.
1.Recognize the importance of web traffic.
SEO or Search Engine Optimization is one of the techniques to use in order to achieve more volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Thus, you need to recognize the importance of internet traffic, so that you would be able to take necessary steps in SEO and attain it.
2. Choose your domain name carefully.
It is very important that the domain name of your site, is related to its topic. In fact, it is best if the title of the site is the same as its domain name, so that people can easily recall it and visit it again and again. With that, you should spend some time in coming up with the possible domain names, and search for them.
3. Establish the main keyword of your site.
One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name.
4. Use a keyword tool.
Using a tool in order to determine the keywords of your site would go a long way, as far as using SEO as one of the techniques to gain more website traffic is concerned. There are lots of keywords tools that you can take advantage of today. Whatever type of tool you want to make use of, make sure that it is effective, so that you won’t be wasting your time on it.
5. Domain names with hyphens.
In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens.
6. Take advantage of domain name suggestion tools.
There are lots of domain name suggestion tools available on the internet these days. All you got to do to find them is to make use of your search engine. To make use of such an online tool, all one has to do is to enter the keywords that are related to your site’s topic. By using this tool, you would be able to have a good number of domain names to choose from.
7. Your website’s content is important.
To have more people visiting your site on a regular basis, then you need to establish a very high quality content for it. If you can make it exclusive, then that would be better. Therefore, you need to start writing articles for your site today. Write the articles with the use of valuable information, so that people would be able to appreciate it.
8. Come up with a memorable domain name.
When it comes to choosing your site’s domain name, you need to make it as memorable as you can. To make that a possibility, then you have to have a domain name that is catchy and short. When it is able to catch the attention of people, and it is short, then they would not encounter difficulties in trying to remember it.
9. Add more content to your site.
You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content.
10. Don’t forget the keywords in your image file.
When you upload images on your website, which are related to your products and services, do not forget to establish keywords for it as well. Some people are easily attracted with certain images. Therefore, if you optimize your images with important keywords, then more people would be able to find your portal.
11. Do a research about your product offerings.
Before you launch certain promotional offers, you should do a thorough research about it first. By doing that, you would be able to ensure that such a step is something that you really need to do. Aside from that, your research can also help you in how to properly go about it.
12. Pinpoint your top competitors.
Knowing your competitors is one of the best things to do in order to get ahead of them, or at least be at par with their performance. To attain that, you need to do your research about them first. Identify them, and try to check the strategies that they are making use of. See if such techniques can also be applied on your web page, so that you can take advantage of them if possible.
13. Determine your best keywords.
Do your research in order to determine the keywords you are using that pull the most traffic. This will give you more edge over your competitors in terms of attracting more
potential customers to your website. Once you identify the best keywords, optimize your site with it, as well as your articles, so that you can maximize the benefits you can derive from it.
14. Determine if your website is crawl-able by various search engines.
In order for people to find your site when they search for information related to it, your web portal should be crawl-able by search engines. To achieve this, you need to research about how to get it done. Aside from that, make sure that certain files you have on it does not block your site from being indexed.
15. Make the most out of your tags.
To ensure that your web portal would benefit from your tags or title tags, you should use target keywords in it. Aside from that, you can also mention the area you provide services to in your title tag, if you cover a specific area. Moreover, you should also make use of the most valuable keywords at the beginning of your title tag.
16. Establishing titles for your site’s pages.
First and foremost, you should make sure that each page on your website is provided with a title. On top of that, the titles should be short and catchy, so that they are more captivating. In addition, you should make sure that the titles on each of your site’s pages are unique.
17. Distribute your articles to various article directories.
Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people would be visiting your site. Article directories are frequented by several people all around the globe these days, since they know that it is where they can acquire lots of information about different topics.
18. Use synonyms.
When writing articles either for your website or for article directory distribution, you should make use of synonyms for it, especially when it comes to the keywords or keyword phrases. When you use synonyms, it would make the flow of the article more natural. On top of that, it also makes the articles more interesting and pleasant to read for your potential customers.
19. Don’t forget the links.
When you submit your articles to various article directories, do not forget to include back links on it. These links should take the readers of your articles to your site, when they choose to click it. In most cases, the links are included at the bottom part of your articles, so that people would see them just prior to finishing reading the write-ups.
20. Make your articles unique and captivating.
In writing articles for your website and submitting them to article directories, you should make sure that they contain unique content. When an article is unique, there is a better chance for a person to read it completely. Aside from that, since it provides him with valuable information, then he would be captivated by it, and would want more.
21. Access websites that can help you determine your performance.
There are certain web pages today, which can help you check the current performance of your site. The data that you can derive from them would include your site’s search engine ranking, general popularity, and incoming links. Access such sites on a regular basis, so that you can see where you stand.
22. Take note of Keyword Stuffing.
Although using of keywords is one of the ways to promote your site, you should be careful in not overdoing it. If there are too many references to the keywords that you are using for your web page, it is usually called Keyword Stuffing. When this happens, search engines, especially Google, may see your web page as a spam site, which is not good.
23. The importance of topping the SERP.
Search Engines Results Page or SERP refers simply to the results that one would see when he makes a quick search about a certain keyword phrase. You want to make sure that your site ranks good in SERP. This is because, if it does, then people would be able to see it easier and faster.
24. Take advantage of organic traffic.
Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Organic traffic can be obtained if you are able to take the right steps in applying SEO. Aside from that, you can also achieve it if your site has good content. Thus, focus on this technique, since it can make your site gain more traffic through search engines.
25. Having a site that provides easy navigation.
Establishing a web page that one can easily navigate does not only benefit people that would be visiting it. It can also benefit you, as the website owner, since it can actually make your site gain more traffic. The easier it is for humans to navigate, the easier it is as well for search engines to index and explore.
Piecing Everything Together
Will these tips guarantee your business’ success? Hell no. These are just ways to help you understand the lay of the land an recognize what other successful businesses are doing. Just because I know the Ford Motor Company adds Blu-Tooth connectivity to their new cars doesn’t mean that I can start a successful car company. However, if I’m looking for ways to make my existing car company more successful I should probably consider adding Blu-Tooth connectivity. Simple.