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Marketing

What is Search Engine Marketing (SEO)?

Search Engine Optimization (SEO) or Search Engine Positioning (SEP) is in essence a service covering several research and processes to re-engineer and fine tune all visible and invisible elements/ useful contents of web site pages. The goal is that the Search Engines and Directories gladly index these pages in it’s database and grant best possible ranks.

Overview

This goal allows search engines to return the most relevant page to their users upon their searching for the products, services, information they require by using relevant keyword / phrase / theme into it’s search window. This is the first step towards strategic move to online marketing, image building, brand value, building relationships with the people, communities, and organizations whether near or far away from you. This service is also combined with several other services in order to help retain great search engine ranking across the targeted geographical areas.

It is essential that the service providers and the web site owners ensure implementation without any spam and unethical means for long-term stability, name, fame and business integrity.

Getting to the Basics

This is a complex, intricate, research oriented and time consuming but essential service to secure one’s online position, the world is moving towards. Yet not many website owners are familiar with SEO or SEP. Obviously to them the service might look very simple, irrelevant to their existing achievements and non realistic to their goals. Explaining otherwise is a lengthy subject.

At this moment we can simply say that those who believe that their achievements are not really the end of progress may continue to read the article section and subscribe to our free newsletter (coming up in the near future) to know the realities. The eventual success that should arise from this service is doubtful unless the offline marketing experts of the respective site owner actively participate, identify unique offline marketing process for translating into online operation as well and co-operate in the “spirit of partnership”.

Think Outside the Box

The common prescribed Search Engine Optimization/ positioning techniques are nothing more than a cosmetic treatment. Every web site is unique, and therefore every Optimization or Marketing Plan must be researched and tailored according to ones unique individual need.

Dogmatic repetition or Auto -Submission of the site to Thousands of Engines is likely to cause more damages in present than doing any thing good for the future.

Besides, each search engine has it’s own unique algorithm/criteria for indexing and ranking the web sites and these criteria are moving targets. Honest and sincere Search Engine Optimizers continuously research and discover applications, interact with the other Reputed SEOs and site owners, advent and share new creations that could meet with their businesses challenges to provide genuine search engine optimization service to the web community in general and their clients in particular.

Why Search Engine Optimization Search Engine Positioning ?

Need not, if you do not have any online dream, ambition or plan to full fill. But if a Web site owner has at the least an indication that he should secure his online position also, then there is no time to waste.
Targeted traffic.
Most visitors accessing your site through a Search Engine are educated and serious about the information they are searching for. They are qualified in the subject they deal in and have very limited time for online searches. If these surfers find on your site, what they need they are your most targeted customers and are expected to make a purchase (b2c) or make a serious business enquiry (b2b) than someone clicking on an attractive banner ad just out of curiosity.

You can certainly reach your targeted market through your educative and persuasive Web site alone without having to make cold calls provided your site is genuinely qualified to get good ranks and is thus visible in major Engines and Directories upon searching with common keywords / phrases.

Cost-effective compared to Advertising.

A key-phrase banner ad campaign does cost from US$2,500 to US$35,000 per month, depending on the number of key phrases. Whereas professional SEO campaign with an equivalent number of key phrases will cost comparatively lesser and be more cost-effective.

A powerful branding tool.

A study by NPD Group reported that search engines out performed banner ads three to one. More than double the respondents recognized companies listed in the top three search positions than those companies appeared through banners ads.

Produces high conversion rates.

Search engine traffic predominates, banner ads and also email-marketing campaigns by yielding more purchases, by submitting the online form, requesting for newsletter subscriptions or catalog etc.

Search Engine Optimization/ Positioning/ Ranking Service & Complexities.

There are presently three billion pages on the Web. About 200 million Web pages are said to be listed in each search engine. To let your web pages be identified from such a vast ocean poses a greater challenge than a real time office serving certain pre-determined geographical area to identify such information.

Getting Some Perspective

In order to complete this complex service in a systematic manner, achieve reasonable success and retain it’s value for the clients, after considerable research & development, practical experience gained in course of solving the problems encountered, have divided the Implementation Plan of this complex service into Major SEO Steps, so that, there is essential transparency & no undue hardship to either of the parties.

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Marketing

Why Quality Webhosting Boosts SEO

The relationship between a website and a great SEO campaign is like that of a sports car and the fuel—without both working together, both are useless on their own. In general terms search engine optimization (SEO) is primarily overlooked when it comes to hosting. But hosting affects SEO both indirectly, and directly.

Putting it Simply

Think about it this way: the mission of SEO is to generate more traffic and revenue to a website. The mission of hosting is to provide a positive user experience to those who venture onto the site, and to make sure the website is functional. If SEO is the fuel and the website is the car, hosting is the driver that keeps everything running efficiently towards checkered flag results.

Hosting servers affect overall user experience to a great extent. Therefore, they affect the profitability of a website. A business can invest thousands of dollars into a website with all the bells and whistles, but if the hosting is shoddy, they won’t be able to maintain any traffic or get an ROI.

Getting what you pay for

When you hire SEO professionals to optimize your website’s content and get you better organic ranking in the search engines, you are investing quite a bit and want to get your money’s worth. Finding the right hosting solution is paramount to your SEO’s success.

Spiders crawl websites to index them in the search engines. If your hosting server is down or running slowly, they leave your site before it can be crawled. As a result zero indexing happens and you miss out on the golden opportunity to get your site optimized (even though you already paid for it). Having a reliable host is of vital importance to your online success.

What are businesses doing about this?

Small businesses almost always opt for a shared hosting platform. Here is how it works: a server hosts your website and several other sites that you are completely unaware of. The equipment resources are divided among all of the users. Sometimes the size of the shared hosting package will dictate the amount of space each user gets. However, most scenarios divide these portions evenly.

But if any of these other sites on the platform are blocked for spamming purposes (bad SEO can lead to this) your website faces the possibility of going down in ranking on SERPSs. If you are going to start with a shared hosting platform, ask your hosting provider to make sure none of the other sites on your platform are at risk for being condemned in such a way, or you may go down with the ship.

One think you can do to make sure you are not vulnerable is to check the integrity of your links to make sure other shared sites aren’t compromising them. There are several tools by Google and others that make this a breeze.

Other options on the table

To minimize the risks expressed in the vulnerability aspect of the shared hosting solution, a virtual private server (VPS) is an ideal option and is the one most popular with medium-sized businesses. 1GBPS unmetered VPS solutions offer the best hosting for your business website with exceptional and reliable service. The VPS is a hybrid of a shared and private hosting platform.

This server type has its own operating system, bandwidth and disc space. Users have a physical server that sits in a data center. The server is split into multiple spaces that create a virtual server for each member. The issue of having one user dubbed a spammer on a shared platform is therefore removed due to the fact that each slice of space has its own server.

Ask Before you Buy

Contact some hosting providers and let them know you are engaging in a committed SEO campaign. They will be able to take your website and power it from the best platform to meet your needs.

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Marketing

Designing Your Website for Success

Web site design has always been a fascinating area for me — not entirely in the realm of graphic design but also of flow, navigation, appearance, and content. I love to surf the web almost exclusively to learn about different feels and flavors. In the process of doing so, it amazes me to see how some sites appear smooth and refined, while others smack of being put together horrendously quick — even when the company, product, or service is reputably of high quality.

But web site design is, in and of itself, a powerful marketing process. Many people tend to forget that people make UPAs — unconscious paralleled assumptions — in all areas of business (and life, for that matter). In other words, when they visit a site, they unconsciously assume that a parallel exists between the web site’s design and the business behind it — not to mention the products and/or services it promotes. If the design is poor, unprofessional or unclear people will assume that the product or company is just the same.

Regard for the human inclination to “judge books by their covers” is of utmost importance on the web, for the design is the only thing that separates you from your customer and thus is representative of the whole. Your site can either emphasize, support, or contradict your marketing message — and do so almost effortlessly, even inconspicuously, and sometimes dramatically.

A large airline company recently conducted a survey among passengers in order to perform some marketing research. The following question was asked: “If your food trays were dirty, would you assume that the airline also does poor maintenance on its engines?” And the answer was, as illogical as it sounds, “yes” for an overwhelming majority of participants.

In “The 22 Immutable Laws of Marketing,” Ries and Trout made what I believe to be the most powerful notion ever conceived in the world of business, in that marketing is not a battle of products but a battle of perceptions. My mentor used to say “perceived truth is more powerful than truth itself,” and I agree. Marketing is all about perception.

The same goes for perceived value. If you place your web site side-by-side with a competitor, and both of you offer the same product in the same way at the same price, the company that will win the customer over will be the one that, through its design, communicates to the customer that there is an implied added value in their choice.

In my seminars, I teach something I call the “Ketchup Principle.” Let’s say you’ve just met a salesperson and, after introducing himself, gives you a sales presentation. He is dressed absolutely impeccably, gave a perfect spiel, was thoroughly interested in serving your needs, and conducted a more than perfect meeting with you. But all throughout the encounter, you couldn’t stop but notice that he had a little spot on his tie — a little ketchup stain, if you will. Two weeks later, however, if I would ask you, “What do you remember most about your meeting,” more than likely the first thing that would pop into mind is the ketchup stain!

As the old saying goes, “You never get a second chance to make a good first impression!” This applies to everything you do or present, even to the simplest of things such as your web site’s design. Therefore, pay attention to your web site’s overall appearance, its appeal, its ease-of-navigation, and — most importantly — its content.

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Marketing

Tips to Recover From Google’s ‘Penguin’ Update

Google recently released their “Penguin 2.0″ update and a lot of sites have been penalized because they have been selling links that violated Google’s webmaster guidelines. The sites that got hit were not only sites that sold links on their homepage (like Penguin 1.0) but also those who have been selling links on their inside pages. This includes many sites that allowed for excessive “guest posts” and “sponsored posts”.

Penguin Update 2.0

As Google’s algorithms get more and more complex and Google as an organization becomes smarter they have also been increasing the staff in their webspam team. This gives them the resources making them capable of auditing and penalizing sites that are indeed violating their guidelines. In order to avoid such penalties, we have a couple of suggestions that will help your website.

You can sell advertising links but if you sell SEO links, and that is links that pass pagerank and rankings, then you are violating Google’s guidelines and you could be penalized. As mentioned earlier, Google has complex and advanced algorithms that detect such links. They also have staff in their webspam team that can audit suspected sites. Safest way is that you refrain from selling links that pass page rank and play by the rules.

If you have affiliate text links or sponsored text links on your website, then you need to make sure you make it clear for both the user and search engines that these are sponsored text links. Same deal with sponsored posts. If you have such posts and they have links in them, then Google will consider those links as paid links and if you don’t tag them with a nofollow tag (rel=”nofollow“) then you risk violating Google’s guidelines. Google’s Link Schemes explains this thoroughly how to deal with non editorial links on your website.

Guest Posting Tips

Some sites were penalized for having poor quality guest posts. Having guest posts is not bad but having low quality guest posts will hurt your ranking. The fix around this, is to remove poor quality guest posts and only leave the high quality guest post on your site. Keep quality as high as it can get by making sure the content is both relevant and useful to your website users and followers. Improve the content presentation by adding nice article formatting and adding images and enhancing overall visuals.

Visuals are keys to leave a good impression for the readers of an article. An article without graphs and images is less presentable and favorable than ones with images. If you don’t have any graphs or related visuals, make sure your guest post has at least a few images that fit your content (like this post).

If you are concerned with copyright issues, then you can look into royalty free stock images or even invest in stock photos. They can be very affordable and there are great selection of stock photography online at reasonable prices you can choose from. Keep in mind, the more relevant images in your posts, the more visual and presentable your guest post becomes to the users and less likely search engines will mark those posts as spam post.

Think User Experience

General tip, you want to make sure your website is presentable and useful for your readers. If your readers like your website and your content, it is very unlikely for Google to mark your website or its content as spam and penalize you. Google simply wants to deliver its viewers high quality websites and content in their search results.