local-seo-tips-and-guide-videolla
Marketing

25 Local SEO Tips to Get Your Small Business Ranking Fast

Local SEO tips are a dime a dozen. The reason is that most businesses don’t apply them consistently and therefore give them a bad reputation. That means that good tips often sound like bad tips just because so many people screw up their implementation. Not always the truth, but more so than most SEO professionals care to admit.

Local SEO Tips

This article lays out 25 basic SEO tips for local businesses to stay ahead of the curve. These tips are, in most cases, quite simple. Notions like good content is better than bad content shouldn’t be the breakthroughs they usually are. Nonetheless, here we are tossing some basic ideas to the wall and hoping them stick. Remember this—your business’ success rests in your own hands. Being aware of any advantage possible is a good thing. Trust me.

1.Recognize the importance of web traffic.

SEO or Search Engine Optimization is one of the techniques to use in order to achieve more volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Thus, you need to recognize the importance of internet traffic, so that you would be able to take necessary steps in SEO and attain it.

2. Choose your domain name carefully.

It is very important that the domain name of your site, is related to its topic. In fact, it is best if the title of the site is the same as its domain name, so that people can easily recall it and visit it again and again. With that, you should spend some time in coming up with the possible domain names, and search for them.

3. Establish the main keyword of your site.

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name.

4. Use a keyword tool.

Using a tool in order to determine the keywords of your site would go a long way, as far as using SEO as one of the techniques to gain more website traffic is concerned. There are lots of keywords tools that you can take advantage of today. Whatever type of tool you want to make use of, make sure that it is effective, so that you won’t be wasting your time on it.

5. Domain names with hyphens.

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens.

6. Take advantage of domain name suggestion tools.

There are lots of domain name suggestion tools available on the internet these days. All you got to do to find them is to make use of your search engine. To make use of such an online tool, all one has to do is to enter the keywords that are related to your site’s topic. By using this tool, you would be able to have a good number of domain names to choose from.

7. Your website’s content is important.

To have more people visiting your site on a regular basis, then you need to establish a very high quality content for it. If you can make it exclusive, then that would be better. Therefore, you need to start writing articles for your site today. Write the articles with the use of valuable information, so that people would be able to appreciate it.

8. Come up with a memorable domain name.

When it comes to choosing your site’s domain name, you need to make it as memorable as you can. To make that a possibility, then you have to have a domain name that is catchy and short. When it is able to catch the attention of people, and it is short, then they would not encounter difficulties in trying to remember it.

9. Add more content to your site.

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content.

10. Don’t forget the keywords in your image file.

When you upload images on your website, which are related to your products and services, do not forget to establish keywords for it as well. Some people are easily attracted with certain images. Therefore, if you optimize your images with important keywords, then more people would be able to find your portal.

11. Do a research about your product offerings.

Before you launch certain promotional offers, you should do a thorough research about it first. By doing that, you would be able to ensure that such a step is something that you really need to do. Aside from that, your research can also help you in how to properly go about it.

12. Pinpoint your top competitors.

Knowing your competitors is one of the best things to do in order to get ahead of them, or at least be at par with their performance. To attain that, you need to do your research about them first. Identify them, and try to check the strategies that they are making use of. See if such techniques can also be applied on your web page, so that you can take advantage of them if possible.

13. Determine your best keywords.

Do your research in order to determine the keywords you are using that pull the most traffic. This will give you more edge over your competitors in terms of attracting more
potential customers to your website. Once you identify the best keywords, optimize your site with it, as well as your articles, so that you can maximize the benefits you can derive from it.

14. Determine if your website is crawl-able by various search engines.

In order for people to find your site when they search for information related to it, your web portal should be crawl-able by search engines. To achieve this, you need to research about how to get it done. Aside from that, make sure that certain files you have on it does not block your site from being indexed.

15. Make the most out of your tags.

To ensure that your web portal would benefit from your tags or title tags, you should use target keywords in it. Aside from that, you can also mention the area you provide services to in your title tag, if you cover a specific area. Moreover, you should also make use of the most valuable keywords at the beginning of your title tag.

16. Establishing titles for your site’s pages.

First and foremost, you should make sure that each page on your website is provided with a title. On top of that, the titles should be short and catchy, so that they are more captivating. In addition, you should make sure that the titles on each of your site’s pages are unique.

17. Distribute your articles to various article directories.

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people would be visiting your site. Article directories are frequented by several people all around the globe these days, since they know that it is where they can acquire lots of information about different topics.

18. Use synonyms.

When writing articles either for your website or for article directory distribution, you should make use of synonyms for it, especially when it comes to the keywords or keyword phrases. When you use synonyms, it would make the flow of the article more natural. On top of that, it also makes the articles more interesting and pleasant to read for your potential customers.

19. Don’t forget the links.

When you submit your articles to various article directories, do not forget to include back links on it. These links should take the readers of your articles to your site, when they choose to click it. In most cases, the links are included at the bottom part of your articles, so that people would see them just prior to finishing reading the write-ups.

20. Make your articles unique and captivating.

In writing articles for your website and submitting them to article directories, you should make sure that they contain unique content. When an article is unique, there is a better chance for a person to read it completely. Aside from that, since it provides him with valuable information, then he would be captivated by it, and would want more.

21. Access websites that can help you determine your performance.

There are certain web pages today, which can help you check the current performance of your site. The data that you can derive from them would include your site’s search engine ranking, general popularity, and incoming links. Access such sites on a regular basis, so that you can see where you stand.

22. Take note of Keyword Stuffing.

Although using of keywords is one of the ways to promote your site, you should be careful in not overdoing it. If there are too many references to the keywords that you are using for your web page, it is usually called Keyword Stuffing. When this happens, search engines, especially Google, may see your web page as a spam site, which is not good.

23. The importance of topping the SERP.

Search Engines Results Page or SERP refers simply to the results that one would see when he makes a quick search about a certain keyword phrase. You want to make sure that your site ranks good in SERP. This is because, if it does, then people would be able to see it easier and faster.

24. Take advantage of organic traffic.

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Organic traffic can be obtained if you are able to take the right steps in applying SEO. Aside from that, you can also achieve it if your site has good content. Thus, focus on this technique, since it can make your site gain more traffic through search engines.

25. Having a site that provides easy navigation.

Establishing a web page that one can easily navigate does not only benefit people that would be visiting it. It can also benefit you, as the website owner, since it can actually make your site gain more traffic. The easier it is for humans to navigate, the easier it is as well for search engines to index and explore.

Piecing Everything Together

Will these tips guarantee your business’ success? Hell no. These are just ways to help you understand the lay of the land an recognize what other successful businesses are doing. Just because I know the Ford Motor Company adds Blu-Tooth connectivity to their new cars doesn’t mean that I can start a successful car company. However, if I’m looking for ways to make my existing car company more successful I should probably consider adding Blu-Tooth connectivity. Simple.

web-design-illustration-videolla
Marketing

Designing Your Website for Success

Web site design has always been a fascinating area for me — not entirely in the realm of graphic design but also of flow, navigation, appearance, and content. I love to surf the web almost exclusively to learn about different feels and flavors. In the process of doing so, it amazes me to see how some sites appear smooth and refined, while others smack of being put together horrendously quick — even when the company, product, or service is reputably of high quality.

But web site design is, in and of itself, a powerful marketing process. Many people tend to forget that people make UPAs — unconscious paralleled assumptions — in all areas of business (and life, for that matter). In other words, when they visit a site, they unconsciously assume that a parallel exists between the web site’s design and the business behind it — not to mention the products and/or services it promotes. If the design is poor, unprofessional or unclear people will assume that the product or company is just the same.

Regard for the human inclination to “judge books by their covers” is of utmost importance on the web, for the design is the only thing that separates you from your customer and thus is representative of the whole. Your site can either emphasize, support, or contradict your marketing message — and do so almost effortlessly, even inconspicuously, and sometimes dramatically.

A large airline company recently conducted a survey among passengers in order to perform some marketing research. The following question was asked: “If your food trays were dirty, would you assume that the airline also does poor maintenance on its engines?” And the answer was, as illogical as it sounds, “yes” for an overwhelming majority of participants.

In “The 22 Immutable Laws of Marketing,” Ries and Trout made what I believe to be the most powerful notion ever conceived in the world of business, in that marketing is not a battle of products but a battle of perceptions. My mentor used to say “perceived truth is more powerful than truth itself,” and I agree. Marketing is all about perception.

The same goes for perceived value. If you place your web site side-by-side with a competitor, and both of you offer the same product in the same way at the same price, the company that will win the customer over will be the one that, through its design, communicates to the customer that there is an implied added value in their choice.

In my seminars, I teach something I call the “Ketchup Principle.” Let’s say you’ve just met a salesperson and, after introducing himself, gives you a sales presentation. He is dressed absolutely impeccably, gave a perfect spiel, was thoroughly interested in serving your needs, and conducted a more than perfect meeting with you. But all throughout the encounter, you couldn’t stop but notice that he had a little spot on his tie — a little ketchup stain, if you will. Two weeks later, however, if I would ask you, “What do you remember most about your meeting,” more than likely the first thing that would pop into mind is the ketchup stain!

As the old saying goes, “You never get a second chance to make a good first impression!” This applies to everything you do or present, even to the simplest of things such as your web site’s design. Therefore, pay attention to your web site’s overall appearance, its appeal, its ease-of-navigation, and — most importantly — its content.

google-penguin-20-update-recovery-tips
Marketing

Tips to Recover From Google’s ‘Penguin’ Update

Google recently released their “Penguin 2.0″ update and a lot of sites have been penalized because they have been selling links that violated Google’s webmaster guidelines. The sites that got hit were not only sites that sold links on their homepage (like Penguin 1.0) but also those who have been selling links on their inside pages. This includes many sites that allowed for excessive “guest posts” and “sponsored posts”.

Penguin Update 2.0

As Google’s algorithms get more and more complex and Google as an organization becomes smarter they have also been increasing the staff in their webspam team. This gives them the resources making them capable of auditing and penalizing sites that are indeed violating their guidelines. In order to avoid such penalties, we have a couple of suggestions that will help your website.

You can sell advertising links but if you sell SEO links, and that is links that pass pagerank and rankings, then you are violating Google’s guidelines and you could be penalized. As mentioned earlier, Google has complex and advanced algorithms that detect such links. They also have staff in their webspam team that can audit suspected sites. Safest way is that you refrain from selling links that pass page rank and play by the rules.

If you have affiliate text links or sponsored text links on your website, then you need to make sure you make it clear for both the user and search engines that these are sponsored text links. Same deal with sponsored posts. If you have such posts and they have links in them, then Google will consider those links as paid links and if you don’t tag them with a nofollow tag (rel=”nofollow“) then you risk violating Google’s guidelines. Google’s Link Schemes explains this thoroughly how to deal with non editorial links on your website.

Guest Posting Tips

Some sites were penalized for having poor quality guest posts. Having guest posts is not bad but having low quality guest posts will hurt your ranking. The fix around this, is to remove poor quality guest posts and only leave the high quality guest post on your site. Keep quality as high as it can get by making sure the content is both relevant and useful to your website users and followers. Improve the content presentation by adding nice article formatting and adding images and enhancing overall visuals.

Visuals are keys to leave a good impression for the readers of an article. An article without graphs and images is less presentable and favorable than ones with images. If you don’t have any graphs or related visuals, make sure your guest post has at least a few images that fit your content (like this post).

If you are concerned with copyright issues, then you can look into royalty free stock images or even invest in stock photos. They can be very affordable and there are great selection of stock photography online at reasonable prices you can choose from. Keep in mind, the more relevant images in your posts, the more visual and presentable your guest post becomes to the users and less likely search engines will mark those posts as spam post.

Think User Experience

General tip, you want to make sure your website is presentable and useful for your readers. If your readers like your website and your content, it is very unlikely for Google to mark your website or its content as spam and penalize you. Google simply wants to deliver its viewers high quality websites and content in their search results.