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Marketing

What is Search Engine Marketing (SEO)?

Search Engine Optimization (SEO) or Search Engine Positioning (SEP) is in essence a service covering several research and processes to re-engineer and fine tune all visible and invisible elements/ useful contents of web site pages. The goal is that the Search Engines and Directories gladly index these pages in it’s database and grant best possible ranks.

Overview

This goal allows search engines to return the most relevant page to their users upon their searching for the products, services, information they require by using relevant keyword / phrase / theme into it’s search window. This is the first step towards strategic move to online marketing, image building, brand value, building relationships with the people, communities, and organizations whether near or far away from you. This service is also combined with several other services in order to help retain great search engine ranking across the targeted geographical areas.

It is essential that the service providers and the web site owners ensure implementation without any spam and unethical means for long-term stability, name, fame and business integrity.

Getting to the Basics

This is a complex, intricate, research oriented and time consuming but essential service to secure one’s online position, the world is moving towards. Yet not many website owners are familiar with SEO or SEP. Obviously to them the service might look very simple, irrelevant to their existing achievements and non realistic to their goals. Explaining otherwise is a lengthy subject.

At this moment we can simply say that those who believe that their achievements are not really the end of progress may continue to read the article section and subscribe to our free newsletter (coming up in the near future) to know the realities. The eventual success that should arise from this service is doubtful unless the offline marketing experts of the respective site owner actively participate, identify unique offline marketing process for translating into online operation as well and co-operate in the “spirit of partnership”.

Think Outside the Box

The common prescribed Search Engine Optimization/ positioning techniques are nothing more than a cosmetic treatment. Every web site is unique, and therefore every Optimization or Marketing Plan must be researched and tailored according to ones unique individual need.

Dogmatic repetition or Auto -Submission of the site to Thousands of Engines is likely to cause more damages in present than doing any thing good for the future.

Besides, each search engine has it’s own unique algorithm/criteria for indexing and ranking the web sites and these criteria are moving targets. Honest and sincere Search Engine Optimizers continuously research and discover applications, interact with the other Reputed SEOs and site owners, advent and share new creations that could meet with their businesses challenges to provide genuine search engine optimization service to the web community in general and their clients in particular.

Why Search Engine Optimization Search Engine Positioning ?

Need not, if you do not have any online dream, ambition or plan to full fill. But if a Web site owner has at the least an indication that he should secure his online position also, then there is no time to waste.
Targeted traffic.
Most visitors accessing your site through a Search Engine are educated and serious about the information they are searching for. They are qualified in the subject they deal in and have very limited time for online searches. If these surfers find on your site, what they need they are your most targeted customers and are expected to make a purchase (b2c) or make a serious business enquiry (b2b) than someone clicking on an attractive banner ad just out of curiosity.

You can certainly reach your targeted market through your educative and persuasive Web site alone without having to make cold calls provided your site is genuinely qualified to get good ranks and is thus visible in major Engines and Directories upon searching with common keywords / phrases.

Cost-effective compared to Advertising.

A key-phrase banner ad campaign does cost from US$2,500 to US$35,000 per month, depending on the number of key phrases. Whereas professional SEO campaign with an equivalent number of key phrases will cost comparatively lesser and be more cost-effective.

A powerful branding tool.

A study by NPD Group reported that search engines out performed banner ads three to one. More than double the respondents recognized companies listed in the top three search positions than those companies appeared through banners ads.

Produces high conversion rates.

Search engine traffic predominates, banner ads and also email-marketing campaigns by yielding more purchases, by submitting the online form, requesting for newsletter subscriptions or catalog etc.

Search Engine Optimization/ Positioning/ Ranking Service & Complexities.

There are presently three billion pages on the Web. About 200 million Web pages are said to be listed in each search engine. To let your web pages be identified from such a vast ocean poses a greater challenge than a real time office serving certain pre-determined geographical area to identify such information.

Getting Some Perspective

In order to complete this complex service in a systematic manner, achieve reasonable success and retain it’s value for the clients, after considerable research & development, practical experience gained in course of solving the problems encountered, have divided the Implementation Plan of this complex service into Major SEO Steps, so that, there is essential transparency & no undue hardship to either of the parties.

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Marketing

Tips to Recover From Google’s ‘Penguin’ Update

Google recently released their “Penguin 2.0″ update and a lot of sites have been penalized because they have been selling links that violated Google’s webmaster guidelines. The sites that got hit were not only sites that sold links on their homepage (like Penguin 1.0) but also those who have been selling links on their inside pages. This includes many sites that allowed for excessive “guest posts” and “sponsored posts”.

Penguin Update 2.0

As Google’s algorithms get more and more complex and Google as an organization becomes smarter they have also been increasing the staff in their webspam team. This gives them the resources making them capable of auditing and penalizing sites that are indeed violating their guidelines. In order to avoid such penalties, we have a couple of suggestions that will help your website.

You can sell advertising links but if you sell SEO links, and that is links that pass pagerank and rankings, then you are violating Google’s guidelines and you could be penalized. As mentioned earlier, Google has complex and advanced algorithms that detect such links. They also have staff in their webspam team that can audit suspected sites. Safest way is that you refrain from selling links that pass page rank and play by the rules.

If you have affiliate text links or sponsored text links on your website, then you need to make sure you make it clear for both the user and search engines that these are sponsored text links. Same deal with sponsored posts. If you have such posts and they have links in them, then Google will consider those links as paid links and if you don’t tag them with a nofollow tag (rel=”nofollow“) then you risk violating Google’s guidelines. Google’s Link Schemes explains this thoroughly how to deal with non editorial links on your website.

Guest Posting Tips

Some sites were penalized for having poor quality guest posts. Having guest posts is not bad but having low quality guest posts will hurt your ranking. The fix around this, is to remove poor quality guest posts and only leave the high quality guest post on your site. Keep quality as high as it can get by making sure the content is both relevant and useful to your website users and followers. Improve the content presentation by adding nice article formatting and adding images and enhancing overall visuals.

Visuals are keys to leave a good impression for the readers of an article. An article without graphs and images is less presentable and favorable than ones with images. If you don’t have any graphs or related visuals, make sure your guest post has at least a few images that fit your content (like this post).

If you are concerned with copyright issues, then you can look into royalty free stock images or even invest in stock photos. They can be very affordable and there are great selection of stock photography online at reasonable prices you can choose from. Keep in mind, the more relevant images in your posts, the more visual and presentable your guest post becomes to the users and less likely search engines will mark those posts as spam post.

Think User Experience

General tip, you want to make sure your website is presentable and useful for your readers. If your readers like your website and your content, it is very unlikely for Google to mark your website or its content as spam and penalize you. Google simply wants to deliver its viewers high quality websites and content in their search results.