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Marketing

Fastest WordPress Hosting: SEO Success From the Ground Up

WordPress is the most-popular CMS in the world. It’s market share pales others by comparison as it continues to evolve to meet diversifying demands. WordPress hosting is an important consideration to make for your WordPress site’s SEO power. Not all hosts provide the backend support required by WordPress to allow sites to be as fast as possible. Slow sites are bad for SEO and Google won’t rank them as well.

Different Types of Webhosts

Webhosts are, at their very core, just someone who rents you a computer. That computer is dedicated to answering responses (http requests usually) that others send. It just sits there, waiting, in order to allow everyone access to your website.

Shared Hosting

Companies are out to make money though, and it wouldn’t be profitable to give every website its own computer. After all, there are a lot of websites! Most webhosts group together many different websites onto a shared computer. This is ok, but lacks a lot of performance benefits. Your website is sharing those resources with others. That means that if someone else’s website starts hogging a lot of memory that your website will suffer in performance. To hell with that, right?

Virtual Private Servers

A VPS is similar to shared hosting in that your site is on a computer shared by other sites. The biggest difference is that your site is allocated a specific amount of resources, such as memory and CPU workers. That means that if other websites on your shared machine peak in performance that it will have little to no effect on your site’s performance.

Dedicated Servers

Dedicated servers leave a lot of management in your hands but offer the most power. This type of hosting is akin to hosting a website on your own computer, except that it’s someone else’s (usually optimized for http requests.) These machines are expensive, require a lot of technical knowledge, and are generally a bad idea for anyone without a technical background.

Managed Hosting

Managed webhosting solutions vary in their architecture but generally have the same value prop: you don’t have to mess with much. When it comes to WordPress, this means that caching controls are optimized, database queries are analyzed and optimized, and server configurations are taken care of for you. What’s more, any managed WordPress host that’s worth your consideration will provided rolling backups with one-click restores, 24/7 support, and even development environments to test out changes before making them live.

The Fastest WordPress Hosting Providers

When it comes to WordPress hosting, faster is better. There’s certainly the argument that a fast website that breaks isn’t better—but surely you already know that. What I’m talking about is, among the WordPress hosts that tick all the boxes for features, which one of those is the fastest? In other words, which managed WordPress host is the best of the best? Keep reading to find out!

Flywheel

Flywheel Managed WordPress Hosting

Flywheel hit the scene marketing themselves as a no-nonsense, hands-on, advocate for small web design firms. They have toolsets meant to help with the development process, have an intuitive interface, and have excellent support staff to help when you hit an issue. They offer many standard plans for sites of all sizes and custom plans for those that demand more.

Kinsta

Kinsta Managed WordPress Hosting

Kinsta is a tech-savvy WordPress hosting company that offers hosting solutions based on Google’s cloud technology platform. That is, you read all the speed and distribution benefits of cloud hosting without the hassle of managing it! They offer free SSL, daily backups, lighting-fast speeds, and excellent support. They offer pre-configured plans with free CDN hosting starting at $30/mo and ranging all the way to $900/mo.

WPEngine

WPEngine Managed WordPress Hosting

WPEngine is the gold-standard among managed WordPress hosting. It used to be the fastest, cheapest, and all-around most “wow” solution available. That was when there weren’t many competitors. Their success has created the market for managed WordPress hosting. They still offer features such as free CDN, unlimited storage, and lightening fast speeds—but they aren’t the only show in town any more. They offer developer plans where you can host up to 10 sites for $99/mo.

Pagely

Pagely Managed WordPress Hosting

Pagely has become a very well known name in the Managed WordPress hosting space. They were among the original hosting companies to specialize in WordPress solutions. Pagely caters to websites with high performance demands and higher budgets. They even offer modernized solutions such as serverless hosting. I wouldn’t recommend them for most small businesses but they can be a godsend for larger websites with decent cashflow. All around, one of the better choices available.

Pantheon

Pantheon Managed wordpress Hosting

Pantheon is a developer’s dream. They offer powerful backend analytics services such as New Relic with many of their plans. They optimize server rendering, caching, and internationalization through integrative cloud-based technology. In addition to their lightening fast WordPress hosting speeds, they offer collaborative tools to help make the development and market response processes faster as well. All around, Pantheon is the managed WordPress hosting provider you didn’t know you already loved.

Which WordPress Host is the Fastest?

That’s the reason we’re all here right—to figure out which WordPress host is the fastest? Confession time. Each WordPress host listed here is likely to be pretty damn fast. When it comes to serving a page to your visitors there’s a lot of context that needs to be taken into account. For example, Pagely might outperform Flywheel but might also cost 5x as much per month.

Is that extra .1s in page-load speed really going to be worth it? If you’re an international eCommerce store than yes. If you’re a small blog then probably not. I recommend you compare the features, pricing, and solutions available from each of these WordPress hosts. Among them, you’ll find the fastest host that caters to your companies specific needs.

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Marketing

Simple Tips for Success Marketing Campaigns

Online marketing has grown to become one of the most effective mediums for small businesses for generating a return on investment. More traceable, measurable marketing methods combine with lower costs for advertisers to make the online environment an attractive option. But what can small business owners do to leverage the power of online marketing, and what types of campaign can deliver results in the online sphere?

Digital Advertising is Required

Advertising is the staple of online marketing campaigns. As compared to offline advertising, online advertising costs are still significantly cheaper, and successful campaigns can deliver streams of highly targeted prospects to your business. One of the most popular types of advertising bought by businesses is known as pay-per-click, through programs such as Google AdWords. This allows business owners to pay only for the visitors that click on their ads (as opposed to paying a flat rate for impressions or for a print ad, for example).

Businesses choose keywords relevant to their product or service and bid a per click rate. This allows for virtually instant traffic, allowing for instant conversions for your business at minimal cost. And because costs only arise when someone is interested enough to click your ad, you get maximum value for your advertising dollars.

Interest-Based Advertising

An increasingly viable alternative now is YouTube ad placements, managed through Google’s AdWords platform. Your business can promote a video, a video ad or a standard ad alongside relevant YouTube and video content. This can help businesses in a surprising range of sectors reach new audiences for their business online. At the moment, it can be possible to buy traffic from just a few cents per click – much lower than the mainstream PPC option, but less targeted.

Finding the perfect online marketing campaign often involves a degree of trial and error. Social media marketing is one of those areas, and depending on your industry you may find varying degrees of success from your social media marketing strategies. Social media is all about becoming part of a wider online conversation. Through the creation and promotion of effective, interesting content, businesses can more closely align themselves with the interests and the personalities of those who are in their key demographics. By adding your own value to the social media concerned, you become a useful addition to the network – much more effective than being pegged as a spammer early on.

Diversify Marketing Channels

Those who deploy various online marketing strategies should always drive back to an email sign-up. Capturing an email address is one simple way of rapidly boosting the value per visitor, allowing for multiple relationship-building and sales communications in future. If you collect no email addresses, your content needs to convert visitors as soon as they look at your site. But by collecting email addresses from PPC ads, YouTube, Facebook and other online networks, you increase the possible return from your online marketing efforts.

Putting it All Together

There are many ways to increase your website’s worth and drive traffic and promote your business online. With the right mindset, even those previously unfamiliar with online marketing techniques and strategies can dramatically increase their online impact. The right formulas for online marketing can improve results for any business.

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Marketing

25 Local SEO Tips to Get Your Small Business Ranking Fast

Local SEO tips are a dime a dozen. The reason is that most businesses don’t apply them consistently and therefore give them a bad reputation. That means that good tips often sound like bad tips just because so many people screw up their implementation. Not always the truth, but more so than most SEO professionals care to admit.

Local SEO Tips

This article lays out 25 basic SEO tips for local businesses to stay ahead of the curve. These tips are, in most cases, quite simple. Notions like good content is better than bad content shouldn’t be the breakthroughs they usually are. Nonetheless, here we are tossing some basic ideas to the wall and hoping them stick. Remember this—your business’ success rests in your own hands. Being aware of any advantage possible is a good thing. Trust me.

1.Recognize the importance of web traffic.

SEO or Search Engine Optimization is one of the techniques to use in order to achieve more volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Thus, you need to recognize the importance of internet traffic, so that you would be able to take necessary steps in SEO and attain it.

2. Choose your domain name carefully.

It is very important that the domain name of your site, is related to its topic. In fact, it is best if the title of the site is the same as its domain name, so that people can easily recall it and visit it again and again. With that, you should spend some time in coming up with the possible domain names, and search for them.

3. Establish the main keyword of your site.

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name.

4. Use a keyword tool.

Using a tool in order to determine the keywords of your site would go a long way, as far as using SEO as one of the techniques to gain more website traffic is concerned. There are lots of keywords tools that you can take advantage of today. Whatever type of tool you want to make use of, make sure that it is effective, so that you won’t be wasting your time on it.

5. Domain names with hyphens.

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens.

6. Take advantage of domain name suggestion tools.

There are lots of domain name suggestion tools available on the internet these days. All you got to do to find them is to make use of your search engine. To make use of such an online tool, all one has to do is to enter the keywords that are related to your site’s topic. By using this tool, you would be able to have a good number of domain names to choose from.

7. Your website’s content is important.

To have more people visiting your site on a regular basis, then you need to establish a very high quality content for it. If you can make it exclusive, then that would be better. Therefore, you need to start writing articles for your site today. Write the articles with the use of valuable information, so that people would be able to appreciate it.

8. Come up with a memorable domain name.

When it comes to choosing your site’s domain name, you need to make it as memorable as you can. To make that a possibility, then you have to have a domain name that is catchy and short. When it is able to catch the attention of people, and it is short, then they would not encounter difficulties in trying to remember it.

9. Add more content to your site.

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content.

10. Don’t forget the keywords in your image file.

When you upload images on your website, which are related to your products and services, do not forget to establish keywords for it as well. Some people are easily attracted with certain images. Therefore, if you optimize your images with important keywords, then more people would be able to find your portal.

11. Do a research about your product offerings.

Before you launch certain promotional offers, you should do a thorough research about it first. By doing that, you would be able to ensure that such a step is something that you really need to do. Aside from that, your research can also help you in how to properly go about it.

12. Pinpoint your top competitors.

Knowing your competitors is one of the best things to do in order to get ahead of them, or at least be at par with their performance. To attain that, you need to do your research about them first. Identify them, and try to check the strategies that they are making use of. See if such techniques can also be applied on your web page, so that you can take advantage of them if possible.

13. Determine your best keywords.

Do your research in order to determine the keywords you are using that pull the most traffic. This will give you more edge over your competitors in terms of attracting more
potential customers to your website. Once you identify the best keywords, optimize your site with it, as well as your articles, so that you can maximize the benefits you can derive from it.

14. Determine if your website is crawl-able by various search engines.

In order for people to find your site when they search for information related to it, your web portal should be crawl-able by search engines. To achieve this, you need to research about how to get it done. Aside from that, make sure that certain files you have on it does not block your site from being indexed.

15. Make the most out of your tags.

To ensure that your web portal would benefit from your tags or title tags, you should use target keywords in it. Aside from that, you can also mention the area you provide services to in your title tag, if you cover a specific area. Moreover, you should also make use of the most valuable keywords at the beginning of your title tag.

16. Establishing titles for your site’s pages.

First and foremost, you should make sure that each page on your website is provided with a title. On top of that, the titles should be short and catchy, so that they are more captivating. In addition, you should make sure that the titles on each of your site’s pages are unique.

17. Distribute your articles to various article directories.

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people would be visiting your site. Article directories are frequented by several people all around the globe these days, since they know that it is where they can acquire lots of information about different topics.

18. Use synonyms.

When writing articles either for your website or for article directory distribution, you should make use of synonyms for it, especially when it comes to the keywords or keyword phrases. When you use synonyms, it would make the flow of the article more natural. On top of that, it also makes the articles more interesting and pleasant to read for your potential customers.

19. Don’t forget the links.

When you submit your articles to various article directories, do not forget to include back links on it. These links should take the readers of your articles to your site, when they choose to click it. In most cases, the links are included at the bottom part of your articles, so that people would see them just prior to finishing reading the write-ups.

20. Make your articles unique and captivating.

In writing articles for your website and submitting them to article directories, you should make sure that they contain unique content. When an article is unique, there is a better chance for a person to read it completely. Aside from that, since it provides him with valuable information, then he would be captivated by it, and would want more.

21. Access websites that can help you determine your performance.

There are certain web pages today, which can help you check the current performance of your site. The data that you can derive from them would include your site’s search engine ranking, general popularity, and incoming links. Access such sites on a regular basis, so that you can see where you stand.

22. Take note of Keyword Stuffing.

Although using of keywords is one of the ways to promote your site, you should be careful in not overdoing it. If there are too many references to the keywords that you are using for your web page, it is usually called Keyword Stuffing. When this happens, search engines, especially Google, may see your web page as a spam site, which is not good.

23. The importance of topping the SERP.

Search Engines Results Page or SERP refers simply to the results that one would see when he makes a quick search about a certain keyword phrase. You want to make sure that your site ranks good in SERP. This is because, if it does, then people would be able to see it easier and faster.

24. Take advantage of organic traffic.

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Organic traffic can be obtained if you are able to take the right steps in applying SEO. Aside from that, you can also achieve it if your site has good content. Thus, focus on this technique, since it can make your site gain more traffic through search engines.

25. Having a site that provides easy navigation.

Establishing a web page that one can easily navigate does not only benefit people that would be visiting it. It can also benefit you, as the website owner, since it can actually make your site gain more traffic. The easier it is for humans to navigate, the easier it is as well for search engines to index and explore.

Piecing Everything Together

Will these tips guarantee your business’ success? Hell no. These are just ways to help you understand the lay of the land an recognize what other successful businesses are doing. Just because I know the Ford Motor Company adds Blu-Tooth connectivity to their new cars doesn’t mean that I can start a successful car company. However, if I’m looking for ways to make my existing car company more successful I should probably consider adding Blu-Tooth connectivity. Simple.

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Marketing

Linkbuilding: How to Spot Quality Link Opportunities

Google gets smarter every year. Their algorithms are able to determine SPAM and strategy from truly great SEO. By truly great SEO, I’m referring to valuable on site content and also relevant offsite backlinks.

Watch Out for Google Penalties

The Panda algorithm stopped SEOs and web masters from polluting the web with thin, irrelevant and duplicate content which helped promote good quality sites. Thank you, Google.

The Penguin update stopped spammy, paid links and even the crappy free ones. Thank you, Google.

But…They’ve also made it incredibly difficult for natural link builders to do their jobs. Here’s why.

A year ago, an SEO could use webmaster outreach to find great, relevant sites that would make great partners. He could reach out to them, convince them of the value of linking to his client and “earn” his client backlinks.

Putting in the Work

True, there’s something a little manual about this. The client didn’t just get the link because his content was great. There was a little “push” from the SEO doing the webmaster outreach. But isn’t that just a little PR? And if the link is relevant and good for the site visitors, no harm done, right? Aren’t these the kinds of links that Google encourages – relevant, quality links? Sure. To this day, Google has maintained that links still impact ranking; they just need to be natural and relevant.

But Penguin didn’t just target SPAM, paid links and Web 2.0 garbage. Penguin actually looked at the ANCHOR TEXT of all links. So if your SEO built you what could be considered a quality link (relevant content, relevant site), but he used your keywords as the anchors too often, even those links are considered “over optimized” and can hurt you. That’s right, even a great link can be damaging if too many of your links are keyword specific.

Ever-Changing Landscape

What’s most frustrating to me is that I remember hearing Google speak at SMX a few years ago, and they encouraged SEOs to use keywords as anchor text as a way of indicating to Google what the link and the site were about. I don’t remember them warning anyone “don’t overdo it, guys.”

Link builders know that links are still valuable. They know they need to build high quality, relevant links that are actually good for the web, good for site visitors. And they know these links still positively impact rankings.

But they can’t use keywords in the anchors.

That’s right. Google considers these kinds of links to be over optimized. Studies show that sites who use their business name or brand as their anchor, don’t get penalized. They get the best results.

Constant Re-Enforcement

So when I’m talking with a client about building links, I explain that the majority of what they build should use their business name as the anchor. “But we already rank for our business name” they always tell me. Yes. I know. But as much as you’d like to rank for those ten keywords that you’re so passionate about, that shouldn’t be the main goal of link building. If you laser focus your link building efforts on specific keywords, it’s possible that it will appear unnatural and you could earn your site a penalty.

Instead, you’ve got to spread the word about how great your site is. Encourage and even persuade other sites to link back to yours. But DO NOT tell them what anchor text to use. You want to let them choose what they feel makes the most sense in the context of what they are writing. You want them to use your business name, or even your URL if that’s what they deem makes the most sense.

Capturing PageRank

Trust that the links will pass link juice to your site and improve it’s trust and authority. Can you track it? Not by watching specific keywords, no. Maybe by watching the overall number of keyword rankings. Better yet, by tracking organic site visitors month over month. But isn’t that the goal of all your SEO efforts?

And here is where Google has crippled professional link builders. They know their efforts are having a positive impact on the overall “SEO Health” of the site, but they have no way of proving it. There’s practically no one-to-one evidence that a bunch of backlinks using branded anchors helped your site rank higher or for more keywords. And when it’s hard to prove, it’s hard to convince clients to invest. So they don’t. They try old tricks.

They use old strategies. And some of them still work actually, feeding their belief that they can still target keywords with offsite SEO. But fair warning. Google gets smarter year after year, and if you aren’t building links in an organic, natural way – a way that improves the web and makes the user experience better for everyone, Google is going to eventually catch up with you.

Final Thoughts

To anyone wondering how to determine if a link is good or not, there’s a pretty good way of knowing. Simply ask yourself this question. “If it weren’t for link juice and PageRank and domain authority, would I still want my link to appear on that site?” If the answer is yes, it’s a great link. If the answer is anything else, you should re-evaluate your link building.

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Marketing

What is Search Engine Marketing (SEO)?

Search Engine Optimization (SEO) or Search Engine Positioning (SEP) is in essence a service covering several research and processes to re-engineer and fine tune all visible and invisible elements/ useful contents of web site pages. The goal is that the Search Engines and Directories gladly index these pages in it’s database and grant best possible ranks.

Overview

This goal allows search engines to return the most relevant page to their users upon their searching for the products, services, information they require by using relevant keyword / phrase / theme into it’s search window. This is the first step towards strategic move to online marketing, image building, brand value, building relationships with the people, communities, and organizations whether near or far away from you. This service is also combined with several other services in order to help retain great search engine ranking across the targeted geographical areas.

It is essential that the service providers and the web site owners ensure implementation without any spam and unethical means for long-term stability, name, fame and business integrity.

Getting to the Basics

This is a complex, intricate, research oriented and time consuming but essential service to secure one’s online position, the world is moving towards. Yet not many website owners are familiar with SEO or SEP. Obviously to them the service might look very simple, irrelevant to their existing achievements and non realistic to their goals. Explaining otherwise is a lengthy subject.

At this moment we can simply say that those who believe that their achievements are not really the end of progress may continue to read the article section and subscribe to our free newsletter (coming up in the near future) to know the realities. The eventual success that should arise from this service is doubtful unless the offline marketing experts of the respective site owner actively participate, identify unique offline marketing process for translating into online operation as well and co-operate in the “spirit of partnership”.

Think Outside the Box

The common prescribed Search Engine Optimization/ positioning techniques are nothing more than a cosmetic treatment. Every web site is unique, and therefore every Optimization or Marketing Plan must be researched and tailored according to ones unique individual need.

Dogmatic repetition or Auto -Submission of the site to Thousands of Engines is likely to cause more damages in present than doing any thing good for the future.

Besides, each search engine has it’s own unique algorithm/criteria for indexing and ranking the web sites and these criteria are moving targets. Honest and sincere Search Engine Optimizers continuously research and discover applications, interact with the other Reputed SEOs and site owners, advent and share new creations that could meet with their businesses challenges to provide genuine search engine optimization service to the web community in general and their clients in particular.

Why Search Engine Optimization Search Engine Positioning ?

Need not, if you do not have any online dream, ambition or plan to full fill. But if a Web site owner has at the least an indication that he should secure his online position also, then there is no time to waste.
Targeted traffic.
Most visitors accessing your site through a Search Engine are educated and serious about the information they are searching for. They are qualified in the subject they deal in and have very limited time for online searches. If these surfers find on your site, what they need they are your most targeted customers and are expected to make a purchase (b2c) or make a serious business enquiry (b2b) than someone clicking on an attractive banner ad just out of curiosity.

You can certainly reach your targeted market through your educative and persuasive Web site alone without having to make cold calls provided your site is genuinely qualified to get good ranks and is thus visible in major Engines and Directories upon searching with common keywords / phrases.

Cost-effective compared to Advertising.

A key-phrase banner ad campaign does cost from US$2,500 to US$35,000 per month, depending on the number of key phrases. Whereas professional SEO campaign with an equivalent number of key phrases will cost comparatively lesser and be more cost-effective.

A powerful branding tool.

A study by NPD Group reported that search engines out performed banner ads three to one. More than double the respondents recognized companies listed in the top three search positions than those companies appeared through banners ads.

Produces high conversion rates.

Search engine traffic predominates, banner ads and also email-marketing campaigns by yielding more purchases, by submitting the online form, requesting for newsletter subscriptions or catalog etc.

Search Engine Optimization/ Positioning/ Ranking Service & Complexities.

There are presently three billion pages on the Web. About 200 million Web pages are said to be listed in each search engine. To let your web pages be identified from such a vast ocean poses a greater challenge than a real time office serving certain pre-determined geographical area to identify such information.

Getting Some Perspective

In order to complete this complex service in a systematic manner, achieve reasonable success and retain it’s value for the clients, after considerable research & development, practical experience gained in course of solving the problems encountered, have divided the Implementation Plan of this complex service into Major SEO Steps, so that, there is essential transparency & no undue hardship to either of the parties.

google-penguin-20-update-recovery-tips
Marketing

Tips to Recover From Google’s ‘Penguin’ Update

Google recently released their “Penguin 2.0″ update and a lot of sites have been penalized because they have been selling links that violated Google’s webmaster guidelines. The sites that got hit were not only sites that sold links on their homepage (like Penguin 1.0) but also those who have been selling links on their inside pages. This includes many sites that allowed for excessive “guest posts” and “sponsored posts”.

Penguin Update 2.0

As Google’s algorithms get more and more complex and Google as an organization becomes smarter they have also been increasing the staff in their webspam team. This gives them the resources making them capable of auditing and penalizing sites that are indeed violating their guidelines. In order to avoid such penalties, we have a couple of suggestions that will help your website.

You can sell advertising links but if you sell SEO links, and that is links that pass pagerank and rankings, then you are violating Google’s guidelines and you could be penalized. As mentioned earlier, Google has complex and advanced algorithms that detect such links. They also have staff in their webspam team that can audit suspected sites. Safest way is that you refrain from selling links that pass page rank and play by the rules.

If you have affiliate text links or sponsored text links on your website, then you need to make sure you make it clear for both the user and search engines that these are sponsored text links. Same deal with sponsored posts. If you have such posts and they have links in them, then Google will consider those links as paid links and if you don’t tag them with a nofollow tag (rel=”nofollow“) then you risk violating Google’s guidelines. Google’s Link Schemes explains this thoroughly how to deal with non editorial links on your website.

Guest Posting Tips

Some sites were penalized for having poor quality guest posts. Having guest posts is not bad but having low quality guest posts will hurt your ranking. The fix around this, is to remove poor quality guest posts and only leave the high quality guest post on your site. Keep quality as high as it can get by making sure the content is both relevant and useful to your website users and followers. Improve the content presentation by adding nice article formatting and adding images and enhancing overall visuals.

Visuals are keys to leave a good impression for the readers of an article. An article without graphs and images is less presentable and favorable than ones with images. If you don’t have any graphs or related visuals, make sure your guest post has at least a few images that fit your content (like this post).

If you are concerned with copyright issues, then you can look into royalty free stock images or even invest in stock photos. They can be very affordable and there are great selection of stock photography online at reasonable prices you can choose from. Keep in mind, the more relevant images in your posts, the more visual and presentable your guest post becomes to the users and less likely search engines will mark those posts as spam post.

Think User Experience

General tip, you want to make sure your website is presentable and useful for your readers. If your readers like your website and your content, it is very unlikely for Google to mark your website or its content as spam and penalize you. Google simply wants to deliver its viewers high quality websites and content in their search results.