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Marketing

Fastest WordPress Hosting: SEO Success From the Ground Up

WordPress is the most-popular CMS in the world. It’s market share pales others by comparison as it continues to evolve to meet diversifying demands. WordPress hosting is an important consideration to make for your WordPress site’s SEO power. Not all hosts provide the backend support required by WordPress to allow sites to be as fast as possible. Slow sites are bad for SEO and Google won’t rank them as well.

Different Types of Webhosts

Webhosts are, at their very core, just someone who rents you a computer. That computer is dedicated to answering responses (http requests usually) that others send. It just sits there, waiting, in order to allow everyone access to your website.

Shared Hosting

Companies are out to make money though, and it wouldn’t be profitable to give every website its own computer. After all, there are a lot of websites! Most webhosts group together many different websites onto a shared computer. This is ok, but lacks a lot of performance benefits. Your website is sharing those resources with others. That means that if someone else’s website starts hogging a lot of memory that your website will suffer in performance. To hell with that, right?

Virtual Private Servers

A VPS is similar to shared hosting in that your site is on a computer shared by other sites. The biggest difference is that your site is allocated a specific amount of resources, such as memory and CPU workers. That means that if other websites on your shared machine peak in performance that it will have little to no effect on your site’s performance.

Dedicated Servers

Dedicated servers leave a lot of management in your hands but offer the most power. This type of hosting is akin to hosting a website on your own computer, except that it’s someone else’s (usually optimized for http requests.) These machines are expensive, require a lot of technical knowledge, and are generally a bad idea for anyone without a technical background.

Managed Hosting

Managed webhosting solutions vary in their architecture but generally have the same value prop: you don’t have to mess with much. When it comes to WordPress, this means that caching controls are optimized, database queries are analyzed and optimized, and server configurations are taken care of for you. What’s more, any managed WordPress host that’s worth your consideration will provided rolling backups with one-click restores, 24/7 support, and even development environments to test out changes before making them live.

The Fastest WordPress Hosting Providers

When it comes to WordPress hosting, faster is better. There’s certainly the argument that a fast website that breaks isn’t better—but surely you already know that. What I’m talking about is, among the WordPress hosts that tick all the boxes for features, which one of those is the fastest? In other words, which managed WordPress host is the best of the best? Keep reading to find out!

Flywheel

Flywheel Managed WordPress Hosting

Flywheel hit the scene marketing themselves as a no-nonsense, hands-on, advocate for small web design firms. They have toolsets meant to help with the development process, have an intuitive interface, and have excellent support staff to help when you hit an issue. They offer many standard plans for sites of all sizes and custom plans for those that demand more.

Kinsta

Kinsta Managed WordPress Hosting

Kinsta is a tech-savvy WordPress hosting company that offers hosting solutions based on Google’s cloud technology platform. That is, you read all the speed and distribution benefits of cloud hosting without the hassle of managing it! They offer free SSL, daily backups, lighting-fast speeds, and excellent support. They offer pre-configured plans with free CDN hosting starting at $30/mo and ranging all the way to $900/mo.

WPEngine

WPEngine Managed WordPress Hosting

WPEngine is the gold-standard among managed WordPress hosting. It used to be the fastest, cheapest, and all-around most “wow” solution available. That was when there weren’t many competitors. Their success has created the market for managed WordPress hosting. They still offer features such as free CDN, unlimited storage, and lightening fast speeds—but they aren’t the only show in town any more. They offer developer plans where you can host up to 10 sites for $99/mo.

Pagely

Pagely Managed WordPress Hosting

Pagely has become a very well known name in the Managed WordPress hosting space. They were among the original hosting companies to specialize in WordPress solutions. Pagely caters to websites with high performance demands and higher budgets. They even offer modernized solutions such as serverless hosting. I wouldn’t recommend them for most small businesses but they can be a godsend for larger websites with decent cashflow. All around, one of the better choices available.

Pantheon

Pantheon Managed wordpress Hosting

Pantheon is a developer’s dream. They offer powerful backend analytics services such as New Relic with many of their plans. They optimize server rendering, caching, and internationalization through integrative cloud-based technology. In addition to their lightening fast WordPress hosting speeds, they offer collaborative tools to help make the development and market response processes faster as well. All around, Pantheon is the managed WordPress hosting provider you didn’t know you already loved.

Which WordPress Host is the Fastest?

That’s the reason we’re all here right—to figure out which WordPress host is the fastest? Confession time. Each WordPress host listed here is likely to be pretty damn fast. When it comes to serving a page to your visitors there’s a lot of context that needs to be taken into account. For example, Pagely might outperform Flywheel but might also cost 5x as much per month.

Is that extra .1s in page-load speed really going to be worth it? If you’re an international eCommerce store than yes. If you’re a small blog then probably not. I recommend you compare the features, pricing, and solutions available from each of these WordPress hosts. Among them, you’ll find the fastest host that caters to your companies specific needs.

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Marketing

Designing Your Website for Success

Web site design has always been a fascinating area for me — not entirely in the realm of graphic design but also of flow, navigation, appearance, and content. I love to surf the web almost exclusively to learn about different feels and flavors. In the process of doing so, it amazes me to see how some sites appear smooth and refined, while others smack of being put together horrendously quick — even when the company, product, or service is reputably of high quality.

But web site design is, in and of itself, a powerful marketing process. Many people tend to forget that people make UPAs — unconscious paralleled assumptions — in all areas of business (and life, for that matter). In other words, when they visit a site, they unconsciously assume that a parallel exists between the web site’s design and the business behind it — not to mention the products and/or services it promotes. If the design is poor, unprofessional or unclear people will assume that the product or company is just the same.

Regard for the human inclination to “judge books by their covers” is of utmost importance on the web, for the design is the only thing that separates you from your customer and thus is representative of the whole. Your site can either emphasize, support, or contradict your marketing message — and do so almost effortlessly, even inconspicuously, and sometimes dramatically.

A large airline company recently conducted a survey among passengers in order to perform some marketing research. The following question was asked: “If your food trays were dirty, would you assume that the airline also does poor maintenance on its engines?” And the answer was, as illogical as it sounds, “yes” for an overwhelming majority of participants.

In “The 22 Immutable Laws of Marketing,” Ries and Trout made what I believe to be the most powerful notion ever conceived in the world of business, in that marketing is not a battle of products but a battle of perceptions. My mentor used to say “perceived truth is more powerful than truth itself,” and I agree. Marketing is all about perception.

The same goes for perceived value. If you place your web site side-by-side with a competitor, and both of you offer the same product in the same way at the same price, the company that will win the customer over will be the one that, through its design, communicates to the customer that there is an implied added value in their choice.

In my seminars, I teach something I call the “Ketchup Principle.” Let’s say you’ve just met a salesperson and, after introducing himself, gives you a sales presentation. He is dressed absolutely impeccably, gave a perfect spiel, was thoroughly interested in serving your needs, and conducted a more than perfect meeting with you. But all throughout the encounter, you couldn’t stop but notice that he had a little spot on his tie — a little ketchup stain, if you will. Two weeks later, however, if I would ask you, “What do you remember most about your meeting,” more than likely the first thing that would pop into mind is the ketchup stain!

As the old saying goes, “You never get a second chance to make a good first impression!” This applies to everything you do or present, even to the simplest of things such as your web site’s design. Therefore, pay attention to your web site’s overall appearance, its appeal, its ease-of-navigation, and — most importantly — its content.