The relationship between a website and a great SEO campaign is like that of a sports car and the fuel—without both working together, both are useless on their own. In general terms search engine optimization (SEO) is primarily overlooked when it comes to hosting. But hosting affects SEO both indirectly, and directly.
Putting it Simply
Think about it this way: the mission of SEO is to generate more traffic and revenue to a website. The mission of hosting is to provide a positive user experience to those who venture onto the site, and to make sure the website is functional. If SEO is the fuel and the website is the car, hosting is the driver that keeps everything running efficiently towards checkered flag results.
Hosting servers affect overall user experience to a great extent. Therefore, they affect the profitability of a website. A business can invest thousands of dollars into a website with all the bells and whistles, but if the hosting is shoddy, they won’t be able to maintain any traffic or get an ROI.
Getting what you pay for
When you hire SEO professionals to optimize your website’s content and get you better organic ranking in the search engines, you are investing quite a bit and want to get your money’s worth. Finding the right hosting solution is paramount to your SEO’s success.
Spiders crawl websites to index them in the search engines. If your hosting server is down or running slowly, they leave your site before it can be crawled. As a result zero indexing happens and you miss out on the golden opportunity to get your site optimized (even though you already paid for it). Having a reliable host is of vital importance to your online success.
What are businesses doing about this?
Small businesses almost always opt for a shared hosting platform. Here is how it works: a server hosts your website and several other sites that you are completely unaware of. The equipment resources are divided among all of the users. Sometimes the size of the shared hosting package will dictate the amount of space each user gets. However, most scenarios divide these portions evenly.
But if any of these other sites on the platform are blocked for spamming purposes (bad SEO can lead to this) your website faces the possibility of going down in ranking on SERPSs. If you are going to start with a shared hosting platform, ask your hosting provider to make sure none of the other sites on your platform are at risk for being condemned in such a way, or you may go down with the ship.
One think you can do to make sure you are not vulnerable is to check the integrity of your links to make sure other shared sites aren’t compromising them. There are several tools by Google and others that make this a breeze.
Other options on the table
To minimize the risks expressed in the vulnerability aspect of the shared hosting solution, a virtual private server (VPS) is an ideal option and is the one most popular with medium-sized businesses. 1GBPS unmetered VPS solutions offer the best hosting for your business website with exceptional and reliable service. The VPS is a hybrid of a shared and private hosting platform.
This server type has its own operating system, bandwidth and disc space. Users have a physical server that sits in a data center. The server is split into multiple spaces that create a virtual server for each member. The issue of having one user dubbed a spammer on a shared platform is therefore removed due to the fact that each slice of space has its own server.
Ask Before you Buy
Contact some hosting providers and let them know you are engaging in a committed SEO campaign. They will be able to take your website and power it from the best platform to meet your needs.